For a donor, the decision to give their largest gift is not one taken lightly. Just like there is a natural progression within a relationship that leads to engagement, there are specific phases to making important decisions around giving.
Interested in learning some tips on how to honor donors when living in a world with social distancing? Check out the video below and download our Webinar Slides: Honoring Your Donors During COVID-19 to learn more.
You've likely updated many of your organization's communications, but here is one you may have overlooked. Chuck Anderson shares his #1 crisis communication tip. For additional fundraising best practices during COVID-19, watch the video below and visit our resources page to learn more.
As a career consultant who has worked with countless nonprofits, I spend most of my time focusing on the top of each client’s donor portfolio – the largest gifts. Helping a development staff, Board and executive leadership establish a sound, relationship-based principal gifts strategy provides the greatest short-term gain, as well as long-term revenue retention. But where does long-term growth come from? The answer or "secret sauce" to a thriving and growing development operation is a strategic mid-level donor strategy.
The very term "major gifts" is intimidating to many. What does it mean? Who are these so-called major donors? These are the questions asked every day by organizations that haven't yet ventured into a relational model of fundraising.