--- title: Mission Advancement Blog | Mission Advancement (2) description: (2) --- [![Mission Advancement](https://blog.missionadvancement.com/hs-fs/hubfs/Mission%20Advancement%20Logos%202022/Mission%20Advancement%20logo_white.png?width=160&name=Mission%20Advancement%20logo_white.png)](https://missionadvancement.com/) [![Mission Advancement](https://blog.missionadvancement.com/hubfs/Mission%20Advancement%20Logos%202022/Mission%20Advancement%20logo_blue.png)](https://missionadvancement.com/) - [About Us](https://missionadvancement.com/about/) - [Who We Serve](https://missionadvancement.com/who-we-serve/) - [How We Serve](https://missionadvancement.com/how-we-serve/) - [Resources](https://missionadvancement.com/resources/) - [Contact Us](https://missionadvancement.com/contact/) - [About Us](https://missionadvancement.com/about/) - [Who We Serve](https://missionadvancement.com/who-we-serve/) - [How We Serve](https://missionadvancement.com/how-we-serve/) - [Resources](https://missionadvancement.com/resources/) - [Contact Us](https://missionadvancement.com/contact/) ## Mission Advancement ![Mission Advancement](https://blog.missionadvancement.com/hubfs/Mission%20Advancement%20Bug@2x.png) Find me on: ### Recent Posts ## [Mid-Level Strategy](https://blog.missionadvancement.com/mid-level-strategy) [Donors](https://blog.missionadvancement.com/tag/donors), | [Fundraising](https://blog.missionadvancement.com/tag/fundraising) | [0 Comments](https://blog.missionadvancement.com/mid-level-strategy#comments-listing) | by [Mission Advancement](https://blog.missionadvancement.com/author/mission-advancement) [![](https://blog.missionadvancement.com/hs-fs/hubfs/Imported_Blog_Media/blog-picture-2_28-300x225.jpg?width=300&name=blog-picture-2_28-300x225.jpg)](https://blog.missionadvancement.com/mid-level-strategy) As a career consultant who has worked with countless nonprofits, I spend most of my time focusing on the top of each client’s donor portfolio – the largest gifts. Helping a development staff, Board and executive leadership establish a sound, relationship-based principal gifts strategy provides the greatest short-term gain, as well as long-term revenue retention. But where does long-term growth come from? The answer or "secret sauce" to a thriving and growing development operation is a strategic mid-level donor strategy. [read more](https://blog.missionadvancement.com/mid-level-strategy) ## [Who is our nonprofit's customer?](https://blog.missionadvancement.com/so-who-is-our-customer-anyway) [Fundraising](https://blog.missionadvancement.com/tag/fundraising), | [Nonprofit](https://blog.missionadvancement.com/tag/nonprofit) | [0 Comments](https://blog.missionadvancement.com/so-who-is-our-customer-anyway#comments-listing) | by [Mission Advancement](https://blog.missionadvancement.com/author/mission-advancement) ***![](https://blog.missionadvancement.com/hs-fs/hubfs/Imported_Blog_Media/Customer-image-1-300x200.png?width=300&name=Customer-image-1-300x200.png)For Mission Advancement, it’s nearly all nonprofit organizations*** ... pretty easy answer, right? Think about your mission and vision statements: who the target of your mission is, who the staff and volunteers focus their efforts on. You come up with answers like the students who sit in the classrooms, or the person who is hungry or in need of what it is your mission provides. Well, in one sense you’re right. But in the fundraising sense, you are wrong! [read more](https://blog.missionadvancement.com/so-who-is-our-customer-anyway) ## [The Curse of the Mega-Gift](https://blog.missionadvancement.com/the-curse-of-the-mega-gift) [Fundraising](https://blog.missionadvancement.com/tag/fundraising), | [Major gifts](https://blog.missionadvancement.com/tag/major-gifts), | [Stewardship](https://blog.missionadvancement.com/tag/stewardship) | [0 Comments](https://blog.missionadvancement.com/the-curse-of-the-mega-gift#comments-listing) | by [Mission Advancement](https://blog.missionadvancement.com/author/mission-advancement) [![](https://blog.missionadvancement.com/hs-fs/hubfs/Imported_Blog_Media/gift-for-blog--300x136.jpg?width=300&name=gift-for-blog--300x136.jpg)](https://blog.missionadvancement.com/the-curse-of-the-mega-gift) We have all daydreamed of an angel-donor who appears out of nowhere and drops in our laps a massive amount of money for our mission. Think of the immediate financial problems it would solve: It would completely take away the stress associated with managing monthly cash flow. It could also make those grandiose dreams of expansion an immediate reality. But is there a downside? In short, yes – if not managed properly, a mega-gift can often create more harm than good, and can sometimes lead to the demise of a nonprofit organization. [read more](https://blog.missionadvancement.com/the-curse-of-the-mega-gift) ## [The Whole Organization Fundraising Mindset](https://blog.missionadvancement.com/the-whole-organization-fundraising-mindset) [Fundraising](https://blog.missionadvancement.com/tag/fundraising), | [Nonprofit](https://blog.missionadvancement.com/tag/nonprofit) | [0 Comments](https://blog.missionadvancement.com/the-whole-organization-fundraising-mindset#comments-listing) | by [Mission Advancement](https://blog.missionadvancement.com/author/mission-advancement) ![](https://blog.missionadvancement.com/hs-fs/hubfs/Imported_Blog_Media/team-image-for-blog--300x200.jpg?width=300&name=team-image-for-blog--300x200.jpg)Whose job is it within your organization to raise money? Most who answer this question give the name of the Development Director - and they would be wrong. The right answer is every staff member, every board member, and every volunteer. Creating the right mindset among the entire team will lead to new opportunities for growth in your mission. [read more](https://blog.missionadvancement.com/the-whole-organization-fundraising-mindset) - [1](https://blog.missionadvancement.com/author/mission-advancement/page/1) - [2](https://blog.missionadvancement.com/author/mission-advancement/page/2) ### SEARCH MISSION ADVANCEMENT ### Recent Posts ### Archives - [March 2017 (4)](https://blog.missionadvancement.com/archive/2017/03) - [January 2017 (3)](https://blog.missionadvancement.com/archive/2017/01) - [February 2017 (3)](https://blog.missionadvancement.com/archive/2017/02) - [June 2022 (3)](https://blog.missionadvancement.com/archive/2022/06) - [September 2019 (2)](https://blog.missionadvancement.com/archive/2019/09) - [October 2019 (1)](https://blog.missionadvancement.com/archive/2019/10) - [June 2020 (1)](https://blog.missionadvancement.com/archive/2020/06) - [September 2020 (1)](https://blog.missionadvancement.com/archive/2020/09) See all ### Categories - [Fundraising (14)](https://blog.missionadvancement.com/tag/fundraising) - [Major gifts (7)](https://blog.missionadvancement.com/tag/major-gifts) - [Development office (5)](https://blog.missionadvancement.com/tag/development-office) - [Donors (3)](https://blog.missionadvancement.com/tag/donors) - [Nonprofit (3)](https://blog.missionadvancement.com/tag/nonprofit) - [Capital Campaign (2)](https://blog.missionadvancement.com/tag/capital-campaign) - [Counsel (2)](https://blog.missionadvancement.com/tag/counsel) - [Stewardship (2)](https://blog.missionadvancement.com/tag/stewardship) - [Board (1)](https://blog.missionadvancement.com/tag/board) See all ### Blog Links - [RSS Feed](https://blog.missionadvancement.com/rss.xml) ![](https://blog.missionadvancement.com/hubfs/MissionAdvancement_August2019%20/image/logo-footer-white.png) MISSION ADVANCEMENT 7850 Collin McKinney Parkway Suite 101 McKinney, Texas 75070 ![map-logo](https://blog.missionadvancement.com/hs-fs/hubfs/Mission%20Advancement%20Logos%202022/Mission%20Advancement%20logo_white.png?width=178&name=Mission%20Advancement%20logo_white.png) (888) 540.0505 | Mission Advancement, 7850 Collin McKinney Parkway, Suite 101, McKinney, Texas - [![facebook](https://cdn.missionadvancement.com/wp-content/uploads/2022/01/21103816/facebook.svg)](https://www.facebook.com/MissionAdvancementMAP) - [![linkedin](https://cdn.missionadvancement.com/wp-content/uploads/2022/01/21103818/linkedin.svg)](https://www.linkedin.com/company/mission-advancement-map-/) - [![instagram](https://cdn.missionadvancement.com/wp-content/uploads/2022/01/21103817/insta.svg)](https://www.instagram.com/missionadvancement/) - [![twitter](https://cdn.missionadvancement.com/wp-content/uploads/2022/01/21103818/twitter.svg)](https://twitter.com/Missionadvance) ## About - [Our Unique Approach](https://missionadvancement.com/about/#unique-approach) - [Our Team](https://missionadvancement.com/about/#our-team) - [Contact Us](https://missionadvancement.com/contact/) ## Who We Serve - [Independent Schools](https://missionadvancement.com/who-we-serve/#independent-schools) - [Human Service Nonprofits](https://missionadvancement.com/who-we-serve/#human-service-nonprofits) - [Faith-based Organizations](https://missionadvancement.com/who-we-serve/#faith-based-organizations) ## How We Serve - [Annual Fundraising](https://missionadvancement.com/how-we-serve/#fundraising) - [Board Training](https://missionadvancement.com/how-we-serve/#training) - [Capital Campaigns](https://missionadvancement.com/how-we-serve/#campaigns) - [Development Strategy](https://missionadvancement.com/how-we-serve/#strategy) - [Enrollment Strategy](https://missionadvancement.com/how-we-serve/#enrollment) - [Planning Studies](https://missionadvancement.com/how-we-serve/#studies) ## Resources - [Webinars](https://missionadvancement.com/resources/) - [Workshops](https://missionadvancement.com/resources/#workshops) - [Blog](https://blog.missionadvancement.com/) - [Contact Us](https://missionadvancement.com/contact/)